BuzzLogic: Interview with Co-Founder Mitch Ratcliffe

first_imgBuzzLogic was one of the hits of therecent DEMOfall 06 event. As Alex Iskold noted in hisoriginal post about the company, its software helps marketers track socialinfluence among blogs and other web sites. We were as intrigued by BuzzLogic aseveryone else, so Alex Iskold followed up with Mitch Ratcliffe to find out more.In this interview we discover that Mitch co-founded the company in early 2004“in orderto find automated ways of analyzing influence.” So it’s been a long journey to launch – read on to find out how it got to this point and what we can expect in the future from BuzzLogic.R/WW: What is your company about?We’re seeking influencers in conversational markets, giving them more powerand marketers better insight into how to deploy their limited resources to dealwith the explosion of incredibly specific feedback that companies, organizations andpolitical campaigns are receiving through social media. The tools we’re buildingwill be applied to many of the challenges we talk about with social media, suchas valuing individual contributions to the conversation, rather than just traffic– and how to interact through a dynamic personal form of communication in order toget the results you aim for.R/WW: Why did you start this company?It actually began with a question about how to deal with a blogger, from afriend who is the CEO of a public company. I found myself drawing maps toexplain not just the connectedness of a blogger to others in the market, but theway that a blog’s influence varies from topic to topic. It was a short step fromthat to deciding, with Todd Parsons, to start the company in early 2004 – in orderto find automated ways of analyzing influence. A Web Developer’s New Best Friend is the AI Wai… Basically, I was doing something with those maps that is analogous tobuilding a spreadsheet with pen and paper. There had to be a technologicalsolution to gathering the data and a methodology for processing it intomeaningful insight. We started by drawing maps with a project called MyDensity,which let bloggers display a fairly rudimentary social map around their blogs.It got some traction, but we ran through our crawling/hosting capacity withoutcoming up with a business model to support it. That quickly evolved into abusiness built on providing much more detailed data to paying customers, sincethe backend processing was awfully expensive. We’ve always been focused onactually building a business, which is why we brought on a team and CEO RobCrumpler, all who worked for next to nothing while we made progress toward thelaunch.Now, the company has built an infrastructure that is both more powerful andmuch more efficient – so we are able to launch our first product, which is ahosted influence monitoring and tracking service that combines our analysis withtools for interacting with influencers, so that marketers can measure theresults.R/WW: What are you major accomplishments thus far?Well, we launched. The backend is built on a solid index and patent-pendinganalytics that produce really useful information. The initial feedback from ourlaunch at DEMO was very positive, especially with regard to how we displayinformation and the UI that customers use to manage their interactions inconversational markets. That was particularly satisfying for everyone atBuzzLogic, because it would be easy to ship something that only managed to addnoise rather than increasing signal in these incredibly active social networks.R/WW: What are your major challenges?Handling the growing amounts of data flying back and forth over blogs,mainstream media and all the others sites people talk about, particularly thefalse information generated by splogs. Our engineers have developed some reallyclever approaches to identifying spam, so our index is very clean. But, there’sa paradoxical problem, too, in that sometimes what appears to be noise can beorchestrated to have an impact on how people find and come to perceiveinformation, so we have to keep the spam in context to provide customers somewarning if splogs begin to reshape sentiment about their product or brand.Then there is the problem of scaling the index for performance and growingcustomer demand, the usual challenges for a Web service. The beauty of thesechallenges is that every time we overcome one, a new market for our data appears.R/WW: What are you going to build in the next 12 months?Lots more cool stuff, especially some tools for bloggers to use to understandand act on the market around them – and to tap into the value they are creating.Our marketing and PR tools will be substantially enhanced, drawing in more datafrom specialized sources that shape conversations, as well.R/WW: What is the most important thing for a start up to be successful?Hydration. You need to keep the fluids coming to everyone on the team. Afterthat, it’s all about trusting people to do their best and tolerating the cost ofpeople learning, because the sum of those experiences is greater insight intothe thing you want to build.R/WW: What web sites / blogs do you use / read often?Blogs:Fred Wilson’s A VCAlex BarnettAnother World is HereBubblegenerationConfused of CalcuttaDoc SearlsEthan ZuckermanBrad Feldif:bookGreater DemocracyBattelle’s SearchBlogJohn RobbMashableRead/Write WebResearchBuzzReverse Cowgirl’s BlogSeth Goldstein’s Transparent BundlesNick CarrScobleZeFrankSites:Baseball ProspectusCNETEconomistNatureNew York TimesWashington PostTacoma News TribuneTechmemeZD NetR/WW: Which web 2.0 things are noise and which are signals?I’m discinclined to celebrate the Ajaxification or Rubification of existingfunctionality, so the announcement of a drag-and-drop feature in an Ajax officeapp is just noise – because that feature isn’t going to differentiate the productfrom its desktop predecessors.  Signal is taking something new and turning itinto something practical and surprising. I don’t think a lot of people agreewith the one I was surprised by at DEMO, but Cuts – which lets people create editpaths through media, including DVDs and television shows, and share those editpaths through a community – was a big signal for me, because it shows how peoplecan route around dumb industries by passing instructions for using productscreated by intransigent industries, from person to person. 8 Best WordPress Hosting Solutions on the Market Top Reasons to Go With Managed WordPress Hosting Tags:#conferences#DEMOfall 2006#web Related Posts Why Tech Companies Need Simpler Terms of Servic… alex iskold 1last_img read more

YouTube Videos of the Year – Most Memorable Weren’t the Most Viewed

first_imgA Web Developer’s New Best Friend is the AI Wai… marshall kirkpatrick Tags:#web#YouTube Related Posts Like everyone else YouTube has an end of the year list, but there’s something a little strange about all the media coverage today on the “top YouTube videos of 2007.” These aren’t the most viewed videos of the year. They are YouTube’s selection of the “most memorable.”The most popular videos on YouTube this year were a bunch of major label music videos – not the user generated content the site would like to be known for. Ultimately there’s plenty of room for both, but let’s get our story straight. The most viewed video on YouTube this year was Avril Lavigne’s Girlfriend, an examination of predatory female adolescent heterosexuality. Embedding is turned off for Girlfriend, but below (in a single playlist) are all of the videos on YouTube’s Most Memorable List that can be embedded, followed by the videos that were most viewed this year. You can also check out ReadWriteWeb’s commentary in August of the Top 10 YouTube Videos of All Time.Both lists are fun to watch – even if the mega-classic Shoes was somehow not included on either. (I mean, “these lists SUCK.”) I suppose to be fair, Shoes was a 2006er – as was Dick in a Box, but do any of the videos below come close to the awesomeness of either of those videos?center_img Why Tech Companies Need Simpler Terms of Servic… Top Reasons to Go With Managed WordPress Hosting 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Luetkemeyer talks funding plans for border wall

first_imgThe compromise in Congress on border wall funding is about $4 billion light of what Pres. Trump wanted.Mid-Missouri Congressman Blaine Luetkemeyer says the on again-off again battle is keeping Congress from getting much done.“It’s very frustrating to see that we can’t get people on the same page on something so important as national security.”Luetkemeyer says about the only thing the president is able to deal with other than the wall is working on tariffs with the Chinese and others.last_img read more

90,000 handsets sold by Xiaomi and Flipkart on Tuesday

first_imgLike clockwork, Xiaomi was at it again on Tuesday as it sold 90,000 handsets via online retailer Flipkart. It sold both the Redmi 1S smartphone and the Redmi Note 4G phablet.The company sold 30,000 units of the Redmi 1S, which was sold out in 5 seconds. The company also sold 60,000 units of the Redmi Note 4G smartphone.”Today’s sale of Redmi 1S: went out of stock within 5 seconds. Thank you Mi fans for your love and support 🙂 @MiIndiaOfficial,” tweeted Manu Kumar Jain, head of Xiaomi India.The Redmi 1S is Xiaomi’s entry-level product, which is sold for Rs 5,999. It is powered by a Qualcomm Snapdragon 400 quad-core processor and has a 4.7-inch LCD display with a 720p resolution. It also has 1GB RAM, 8GB internal storage, and dual-SIM facilities. On the back, there’s a 8-megapixel camera, while on the front there’s a 1.6-megapixel camera. It runs on Android 4.3 Jelly Bean topped up with MiUI.The Redmi Note 4G is Xiaomi’s phablet and only 4G enabled product. It has a 5.5-inch screen with a 720p resolution and is powered by the Qualcomm Snapdragon 400 processor. It has 2GB RAM, 8GB internal storage, a microSD card slot and a massive 3,200mAh battery. It sports a 13-megapixel camera on the back and a 5-megapixel camera on the front. It runs on Android 4.4 KitKat customized with MiUI. The Redmi Note 4G costs Rs 9,999 in India.On January 28, the company will also launch its flagship phone the Mi 4 in India. Earlier in the month, the Chinese company announced the Mi Note and Mi Note Pro phablets.advertisementlast_img read more

I’m still learning nuances of tennis from Martina Hingis, says Leander Paes

first_imgIndian tennis ace Leander Paes has said that despite winning the Wimbledon mixed doubles title at the ripe age of 42, he continues to be a keen student of the game and has learnt a lot playing alongside his mixed doubles partner Martina Hingis.Seeded seventh, Paes and Hingis joined hands to thrash the Austrian-Hungarian fifth seeded pair of Alexander Peya and Timea Babos 6-1, 6-1 in only 40 minutes in the final at the Centre Court here on Sunday. It was Paes’s 16th Major trophy.”In tennis, Martina Navratilova and Martina Hingis are right at the top. Hingis probably has the best groundstrokes or return of serves I have ever seen. I still learn from her,” Paes was quoted as saying by on Sunday.”They’re both the two greatest female athletes in the planet that we have had in any sport,” he said.Hingis earlier won the women’s doubles title partnering India’s Sania Mirza on Saturday.Hailing Hingis, Paes said: “Everyone knows what Martina has achieved over the years at Wimbledon. To come out there and do it back to back, the physical and mental effort that it takes to win two titles in the same week, is something really, really special.”last_img read more

10 months agoSNAPPED! Arsenal boss Emery apologises to Brighton fan over bottle incident

first_imgSNAPPED! Arsenal boss Emery apologises to Brighton fan over bottle incidentby Paul Vegas10 months agoSend to a friendShare the loveArsenal boss Unai Emery has apologised to a fan after kicking a water bottle into the home end for yesterday’s 1-1 draw at Brighton.The Spanish boss ended up sending a plastic bottle into the home end as the full-time whistle blew for Arsenal’s 1-1 draw at the Amex Stadium.Emery held his hand up in apology straight away before walking over to shake the hand of the man he had hit and offer his apologies in person.Emery could be seen talking with fans with a steward next to him, while other Brighton fans applauded him for his gesture.After the game he said: “I kicked the (water) bottle. It wasn’t hard but it touched one supporter.”Unai Emery apologises to Brighton fans after kicking water bottle into crowd – and hitting supporter – during Arsenal’s draw at Amex Stadium— Lilian Chan (@bestgug) December 26, 2018 About the authorPaul VegasShare the loveHave your saylast_img read more

MLA Dan Davies advocates for Old Fort Residents with letter to the

first_imgThe next concern is regarding the current road situation and what are the plans to rectify the road to a permanent solution as well as fix the bottleneck that is currently happening due to the design of the road.The issue of garbage and debris along the roadside, drainage from the change of landscape, the emergency alerts still in place, and the gravel pit above the slide area is also mentioned in the letter.Davies is asking for help, wanting answers to the stabilization of the hill, an action plan, if the slope were to slide again as residents cannot rest without a concrete action plan in place, shares Davies.The letter that was shared to Fort St. John Mayor and Council as well as the Peace River Regional District outlines that funding needs to be put in place to help residents go between Old Fort and Fort St. John as well as helping to make the community feel safe by rectifying the damage done by the landslide.To view the letter; CLICK HERE FORT ST. JOHN, B.C. – MLA Dan Davies wrote a letter to Mike Farnsworth, Minister of Public Safety and Solicitor General regarding the state of the Old Fort Slide and concern for the residents of the community.Dated June 25th, 2019, Davies letter addressed to Minister Farnsworth is direct and expresses concerns that have yet to be discussed regarding the site of the Old Fort landslide and what help is there for the residents that continue to mitigate the clean up after the event.Davies letter shares there are ‘many concerns have arose since the landslide at the Old Fort’ then outlines questions such as what is next for the area as the land is considered crown land and Davies expresses residents are concerned the hill could continue to slide.last_img read more

Norsk Hydro says cyber attack cost it 50 million

first_imgOslo: Global aluminium producer Norsk Hydro on Tuesday put the cost of a cyber attack targeting the Norwegian company in March at around $50 million. In the night between March 18 and 19, the company became the target of a “massive” cyber attack involving ransom ware, forcing it to disconnect from various sites and factories and switch to manual operations in others. The attack also forced it to postpone the publication of its quarterly earnings, originally scheduled for Tuesday, to June 5. Also Read – Commercial vehicle sales to remain subdued in current fiscal: Icra”The cyber attack that hit us on March 19 has affected our entire global organisation,” said CEO Svein Richard Brandtzaeg in a statement. Norsk Hydro estimated that the overall financial impact of the cyber attack would be 400-450 million Norwegian krona ($46-$52 million, 41-46 million euros, but also said it had “robust” cyber insurance. The light metals producer said it had not paid any ransom and has filed a complaint with Norwegian police, which has opened an investigation. The company’s shares dropped 1.65 per cent in morning trading on the Oslo Stock Exchange.last_img read more

GST Customs officials land in CBI net for facilitating gold smuggling in

first_imgNew Delhi: The CBI has booked three Customs and GST officials based in Bengaluru for allegedly helping smugglers bring gold from Dubai in the form of a paste, officials said Tuesday.The agency had received information that DRI officials had intercepted six international passengers who were handing over smuggled gold to some receivers. During the investigation, it was found that the gold was being smuggled in the form of a paste, which was hidden in the waist belt by the couriers, the agency said. Also Read – India gets first tranche of Swiss account details under automatic exchange frameworkThe CBI alleged that on October 14, 2018, six carriers brought 11-kilogram gold costing Rs 3.67 crore which was seized by the DRI officials. “It is learnt that the smugglers convert gold into powdered form and thereafter mix the gold with some substances and make it into a compound which physically will be in the form of a paste. The paste is hidden in the waist belt worn by the carriers,” the agency alleged. It is alleged that Rajnish Kumar Saroh, Superintendent of Central Taxes, GST; Sudarshan Kumar, the then Inspector of Customs at Kempegowda International Airport Ltd., Bengaluru; and Shiv Kumar Meena, Inspector Customs, Air Intelligence Unit at the airport were hand in gloves with the people involved in the smuggling allowing them to go scot free. Also Read – Trio win Nobel Medicine Prize for work on cells, oxygenSaroh entered into a criminal conspiracy with the smugglers based in West Asia to let passengers bringing gold come out of the Customs checking zone without any trouble, the agency alleged. The officials were working in collusion with N T Jamsheer, who is the owner of Best Way Super Market in Bengaluru and was in contact with various smugglers and investors located in Dubai, the agency alleged. Saroh used to receive Rs 75,000 from Jamsheer while Rs 15,000 was being paid to Sudarshan Kumar and Meena for each courier, the agency alleged. The smugglers selected passengers who were not in the suspect list and their details were sent in advance to Jamsheer who passed them on to Saroh, it said. Saroh allegedly checked customs database and intimated Jamsheer if selected couriers were in the list of suspects or not, the CBI alleged. WITH PTI INPUTSlast_img read more

Karim Ghellab highlights Moroccos reforms in meeting with JeanFrançois Copé

first_imgRabat – Speaker of the House of Representatives, Karim Ghellab highlighted on Friday the reforms undertaken by Morocco during a meeting with President of the Union for a Popular Movement (UMP-France) Jean- Francois Cope, who is on visit to Morocco.statement from the House of Representatives said the talks between Ghellab and Cope focused on strengthening relations of friendship and cooperation between Morocco and France in all fields, as well as on issues of common interest such as migration, the economic and financial crisis in Europe, and the situation in the Sahel-Saharan region.In the meeting, Ghellab provided an overview on the main provisions of the new constitution on regionalization and the institutionalization of the Amazigh language. He also informed the French politician of the latest developments in the issue of the territorial integrity of the Kingdom and the Sahara autonomy plan proposed by Morocco to end the artificial regional conflict.For his part, French official stressed that his visit to the Kingdom aims to strengthen cooperation relations between the two countries, and his party and other Moroccan political parties. Cope reiterated his “country’s support for Morocco in the Sahara issue,” stressing “the unanimity of the French political forces on this issue.last_img read more